Marketing Leader
安盛天平财产保险有限公司
3万-5万·15薪
外商独资
1000-9999人保险
10年以上
本科
上海·浦东·陆家嘴

Position Summary:
1、Build AXA brand awareness and equity. Execute Global Brand Campaign and sponsorship local execution which supports key product line and branches business needs. Drive AXA brand awareness, likability and equity among key stakeholders, including regulator, customers and partners.
2、Launch new product and support business development. Support new product development with appealing customer insight, launch new product with holistic campaigns. Engage distribution through systematic and engaging front-line communication on brand, product and services, as well as co-hosted distribution engagement activities, ultimately drive business.
3、Drive customer-centric culture at AXA with customer life -cycle management, customer segmentation and needs identification.
4、Optimizing marketing expenditures and maximizing return on investment across all campaigns and events. Align expenditures with business goals while consistently delivering superior ROI. Understanding of market dynamics, and a proactive approach to identifying opportunities for cost efficiency and revenue growth. Ensuring that every initiative contributes significantly to our overall business objectives.

Recruitment requirements:
1、Major in Marketing, Business Administration, Communications, or a related field preferred.
2、Minimum of 8-10 years of experience in marketing or Insurance, with a focus on brand management and product marketing.
3、Proven track record of leading successful marketing campaigns and local executions.
4、Experience in launching new insurance products and driving business development initiatives.
5、Background in insurance marketing, including experience with data-driven strategies and customer engagement.
6、Strong understanding of customer life-cycle management, segmentation, and needs identification.
7、Demonstrated ability to improve customer experience and satisfaction metrics.
8、Expertise in reputation risk management and ESG strategy implementation.
9、The ability to optimize marketing expenditures and maximizing return on investment across all campaigns and events.
10、The candidate should possess a proven track record in strategic budget management, demonstrating the ability to align expenditures with business goals while consistently delivering superior ROI. This role demands exceptional insurance knowledge, a deep understanding of market dynamics, and a proactive approach to identifying opportunities for cost efficiency and revenue growth.
11、Exceptional leadership and team management skills.
12、Exceptional insurance knowledge.
13、Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
14、Strong analytical and problem-solving skills, with a results-oriented mindset.
15、Ability to work collaboratively across departments.
16、Customer-centric approach with a passion for enhancing customer experience.
17、Strategic thinker with the ability to adapt to changing market dynamics.
18、High level of integrity and commitment to building a strong team.
温馨提示：信息来自网络公开数据，仅作为个人学习参考，具体要求以公司在主流招聘网站实际招聘要求为准。如有侵权，请联系我们删除！